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François Têtu, Fondateur de 3i Atlas Global
The founder

Why I built this firm.

After years working as a portfolio manager within institutional and private wealth environments, I kept encountering the same problem: clients with genuinely complex cross-border lives were being served by advisors who understood one jurisdiction, one asset class, or one language — but rarely all three.

Most advisory relationships are built around a product shelf or a house view. The real complexity — the interaction between tax residency, estate structure, investment mandate, and family governance — was either addressed piecemeal or not at all. What was missing was an advisor whose mandate was the whole picture.

3i Atlas was built to fill that gap. A firm where the founding principal stays close to every engagement, where advice is never shaped by distribution agreements, and where complexity is the specialty rather than the exception.

— François Têtu, Founder & Managing Director

How we work

Three principles that guide every engagement.

01

Unconflicted advice

We are paid by our clients, not by product manufacturers or custodians. That single fact shapes every recommendation we make.

02

Direct, continuous access

François leads every client relationship personally. You work with the person who built the firm — from the first call to the final deliverable.

03

Complexity as a specialty

We do not simplify to fit a standard model. We build around your actual situation — however multi-layered it may be.

Designations & licences

Credentials.

CIM® — Chartered Investment ManagerCanadian Securities Institute — advanced portfolio management designation
Adm.A. — Administrateur agrééOrdre des administrateurs agréés — since 1994
F.Pl. — Financial PlannerInstitut québécois de planification financière — since 1994
MFA-P — Master Financial Advisor, PhilanthropyAssociation canadienne des professionnels en dons planifiés
PDO — Partner, Director and OfficerCanadian Securities Institute — governance and regulatory licencing
Education

Academic background.

University of CambridgeFintech Innovation & AI — Executive Program
Harvard Kennedy SchoolBehavioural Finance — Executive Program
Collège des administrateurs de sociétésGovernance of Financial Services
HEC MontréalBachelor of Business Administration
Where we operate

Four jurisdictions, one advisor.

Luxembourg
European hub · Fund structuring, holding vehicles, and cross-border planning
Geneva
Swiss wealth hub · Serving ultra-high-net-worth families and family offices
Paris
Continental Europe · Supporting Francophone and EU-resident families
Montreal
Primary market · Cross-border planning for residents and international families

Let's talk about your situation.

A confidential, no-obligation introductory call with François.

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